Why Airports Can Define a City and Its Global Brand

Why Airports Can Define a City and Its Global Brand

THE NEW AIRPORT EXPERIENCE: FROM YOUR DOORWAY TO THE JETWAY

By Derrick Choi, POPULOUS

Each year, over 3 billion passengers worldwide take to the air for their travel, a number on the upswing; in fact, the International Airport Transport Association (IATA) anticipates an increase of 930 million passengers by 2017.  As more people travel by plane each year, it’s inevitable that global air passenger standards have dramatically evolved from enduring tired, drab passenger terminal holdrooms to expecting high-quality, convenient, and environmentally-friendly spaces that offer a distinct and interactive sense of place.  As a consequence of the dramatic growth in air transportation, airports are easily the single most important opportunity for a city to shape visitors’ impressions. It’s an inevitable touch point – a gateway moment that gives regions and cities a strategic opportunity to reach out to, impact and influence each and every traveler passing through.

Airports the world over are now the new 21st century rail stations that connect the traveling populace to the city.

Read More: http://populous.com/posts/designing-the-traveler-experience/